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Bootcamps provide practical training and education that can help prepare you for technical careers. These programs are typically designed for those without prior experience. Bootcamps can offer you the opportunity to learn in-demand skills in a short timeframe.
A digital marketing bootcamp prepares students for digital marketing careers. Digital marketing bootcamps focus on digital marketing skills like search engine optimization (SEO), branding, social media strategies, and project management.
The demand for employees with digital marketing skills has grown since the pandemic caused many businesses to shift their marketing efforts online. MarketingWeek looked at LinkedIn data and found the demand for people with paid social media marketing skills went up 116% between 2020 and 2021.
Begin your search for the right digital marketing bootcamp with this guide.
What Is a Digital Marketing Bootcamp?
Coding bootcamps focus on helping students learn how to code using programming languages like JavaScript and Python. In contrast, digital marketing bootcamps may not cover coding at all. Instead, these programs teach the skills and knowledge needed to apply for digital marketing positions. A typical curriculum covers digital marketing strategy, digital advertising, and website optimization.
Students learn content strategy, SEO, conversion tracking, and paid social media advertising and analytics. Some digital marketing bootcamps include pre-work that covers general marketing fundamentals like brand strategy, competitive research, and lead generation.
Bootcamps often can take less time and money to complete than an associate or bachelor's degree. Digital marketing bootcamps can take place online or in person and may be full time, part time, or self-paced. Bootcamp providers include independent operators and those affiliated with universities. The length of a full-time bootcamp is about 13 weeks.
Skills Learned in Digital Marketing Bootcamps
Digital marketing bootcamps help students develop marketing skills through hands-on learning. Learners receive training in search engine optimization, branding, and social media marketing. Some of the skills most digital marketing bootcamps cover include:
- Content Strategy: Students learn to develop a plan for creating digital content that aligns with their organization's goals.
- Data Analysis: Bootcamp participants get experience analyzing marketing and SEO data. They may get experience with specific tools like Google Analytics.
- Paid Search Strategies: This is a type of digital marketing strategy where businesses can pay search engines to have their website come up higher in the results. This can increase traffic to the business's site.
- Communication: Digital marketing bootcamps help students develop oral and written communication skills, which are crucial to success in marketing roles.
What Will a Digital Marketing Bootcamp Cost?
Paying for a bootcamp can be a significant financial expense. A 2019 RTI International report found that a typical program cost between $7,500 and $13,950. The total cost of a digital marketing bootcamp may include tuition, required materials or software, and application fees. Students may also want to factor in living or transportation expenses if attending in person.
Financing options for digital marketing bootcamps include income share agreements, private loans, and paying upfront. Students may be able to use their GI Bill funding to complete a bootcamp. An income share agreement requires students to pay a certain percentage of their income for a set period once they find a qualifying job. Make sure to read any contract carefully before you sign.
Some bootcamps provide job guarantees that require no upfront payment or that offer tuition refunds for graduates who do not find a job. This lets students complete a program with less financial risk.
Get more details about bootcamp costs Learn how to pay for a coding bootcamp Explore financial aid and scholarship options How do income-share agreements work?
What Jobs Can I Get After a Digital Marketing Bootcamp?
Bootcamps can prepare students for technical careers. Digital marketing bootcamp graduates work in the advertising/public relations, information, retail, and educational services industries. Keep in mind that many employers may prefer to hire applicants with degrees.
Explore potential careers and job outlooks for digital marketing bootcamp graduates:
Digital Marketing Managers
A digital marketing manager oversees the digital marketing strategies for their organization. Typical tasks include creating digital marketing campaigns, developing digital content, and monitoring technology trends. Digital marketing managers need expertise in SEO, data analytics, content creation, and project management.
- Median Annual Salary: $133,380
- Job Outlook (2021-31): +10%
Social Media Specialists
A social media specialist oversees their organization's social media content. Social media specialists build brand awareness, engage with readers, and analyze social media metrics. They need excellent communication skills and experience using major social media platforms.
- Median Annual Salary: $62,800
- Job Outlook (2021-31): +8%
User Experience Designer
UX designers improve websites, computer hardware and software, and other digital products to better meet users' needs. Important skills include content management, user research, data analysis, and strategic project management. Some digital marketing bootcamps include a focus on UX design.
- Average Annual Salary: $76,310
Search Engine Optimization Specialist
SEO specialists optimize websites to rank higher in search results. This can help businesses get more traffic to their websites.
- Average Annual Salary: $48,920
Content Strategist
A content strategist develops and manages plans for creating and managing digital content for their organization. Important skills include SEO, copywriting, data analysis, and research.
- Average Annual Salary: $64,120
Other Computer Science Education Options to Explore
Considering other careers besides digital marketing? Or wondering if a computer science job may be a better fit? Explore education options and degrees in computer science below.
Associate Degree in Computer Science
Typically a two-year program, a computer science associate degree provides an introduction to computing and IT. Many people transfer to a four-year program after completing their associate degree.
Bachelor's Degree in Computer Science
Earning a bachelor's degree in computer science can open the door to various computer science careers and increase salary potential. A typical bachelor's program provides an in-depth understanding of the theory and practice of computing.
Master's Degree in Computer Science
Earning a master's in computer science can increase graduates' career options and salary potential. Students develop advanced knowledge and can qualify for most computer science positions.
Ph.D. in Computer Science
A Ph.D. in computer science prepares graduates to pursue careers in research and teaching. Doctoral students develop advanced expertise in computing research.
Explore Other Bootcamps
Students may want to consider other bootcamps. Some bootcamps focus on other technical areas, including coding or financial technology.
Top Bootcamps for Digital Marketing
The following alphabetical list features digital marketing bootcamps in the U.S. These intense programs are designed for people looking to switch or advance their careers. Bootcamps require significant time and money. Classes may be full-time or part-time and held online or on campus. Keep reading to learn more about each bootcamp's offerings.
BrainStation is a coding and digital training school in over 100 cities in the U.S., UK, and Canada. BrainStation offers project-based programs in coding, marketing and design.
Digital Marketing Bootcamp Online
BrainStation's remote digital marketing program is taught in a live online classroom and led by industry experts. The curriculum covers content marketing, branding and strategy, search engine marketing and optimization, data analysis and reporting, and social media marketing.
Each program unit involves completing real-world projects, which students can add to their portfolios. This intensive bootcamp is available full-time or part-time, often featuring guest instructors from top companies.
- Cost: $3,250-$15,000
- Format: Online; Full time/part time
- Length: 12 weeks full time, 35 weeks part time
- CIRR Member: No
Other Courses Offered by Brainstation
Web Development Bootcamp Data Science Bootcamp Product Management Certificate Course
BrainStation's Job Placement Assistance
BrainStation's career services team helps students polish their resumes and portfolio, provides networking opportunities, and introduces graduates to over 6,500 hiring partners.
GA is a global bootcamp with 15 campuses and 25 online communities. The institute has a global alumni network of 80,000 graduates.
Digital Marketing Course
This part-time digital marketing program has been curated by GA's expert network to meet changing employer demands. The curriculum focuses on the essential tactics to create effective digital marketing campaigns. Students build hands-on experience with social media, search optimization strategies, and Google analytics.
Each session begins with self-paced preparatory lessons. Students can complete the bootcamp in 10 weeks or as an accelerated program in one week.
- Cost: $3,950
- Format: Online/on campus; Part time
- Length: 10 weeks
- CIRR Member: No
Other Courses Offered by General Assembly
Software Engineering Full Time Immersive Web Development Part-time Data Science Flex Immersive
General Assembly's Job Placement Assistance
General Assembly provides its students with career support, mentorship, and professional networking opportunities. GA claims that as of 2020, 74.4% of graduates found employment within 180 days of course completion.
Georgetown University offers master's programs, professional certificates, and bootcamps through its school of continuing studies. Classes are held online and at the university's D.C. campus.
Digital Marketing Strategy Bootcamp
This part-time bootcamp covers the fundamentals of digital marketing across multiple channels. Students also learn skills for developing and engaging customer relationships, calculating ROI, and using the latest digital marketing tools. Covered topics included applied marketing analytics and reporting, CRM and database marketing, and multi-channel marketing.
Alongside hard skills, students also develop their critical thinking, analysis, and design abilities in this program. Graduates receive a certificate from Georgetown University upon course completion.
- Cost: $4,995
- Format: Online; Part-time
- Length: 12 weeks
- CIRR Member: No
Other Courses Offered by Georgetown University
Data Analytics Business Essentials for Successful Managers Finance for Non-Financial Managers
Georgetown University’s Job Placement Assistance
This University-affiliated program does not offer a job guarantee. However, students can access career coaching, professional workshops, networking events, and alumni panel sessions.
Founded in 1990, Noble Desktop is one of the oldest coding schools in the U.S., offering business, tech, and design bootcamps, and corporate training. Classes are held online or on campus in New York City.
Digital Marketing Certificate
This certificate course is targeted at aspiring digital marketing professionals or business owners who want to use online marketing to their advantage. Covered topics include search engine optimization, social media marketing, paid search strategies, email marketing, and data analysis. Developed by industry professionals, the curriculum is constantly updated to align with changing trends.
The program is backed by Noble Desktop's Learn the Skills Guarantee, promising a refund if students do not learn the skills advertised in the syllabus.
- Cost: $3,995
- Format: Online/on campus; Full time
- Length: 5 weeks
- CIRR Member: Yes
Other Courses Offered by Noble Desktop
Full-Stack Web Development Certificate Digital Design Certificate JavaScript Certificate
Noble Desktop’s Job Placement Assistance
Noble Desktop's bootcamp includes career coaching and mentoring. Students learn to refine their portfolio and resume, become interview-ready, and gain confidence to apply to jobs.
New York City-headquartered Thinkful is known for its flexible, remote bootcamps and practical, skills-based curriculum. The company is also a founding member of the CIRR.
Online Digital Marketing Bootcamp
Thinkful's digital marketing bootcamp begins with foundational marketing skills. Students then explore the tools and tactics to master campaigns, social media, search engine marketing, branding, email and content marketing, and customer reach and insights. The final capstone project involves building a comprehensive digital marketing campaign for a company.
Thinkful is a CIRR member with verified student outcomes. The bootcamp offers portfolio development, mentorship, and a refund policy if students do not find a qualifying position within six months of graduation.
- Cost: $4,900
- Format: Online; Part time
- Length: 3 months
- CIRR Member: Yes
Other Courses Offered by Thinkful
Technical Project Management Bootcamp Software Engineering Bootcamp Data Analytics Bootcamp
Thinkful’s Job Placement Assistance
Thinkful matches students with personal mentors for guidance, coaching, and job readiness. According to Thinkful's outcome report, 81% of graduates reported being hired within 180 days.
Bootcamps offered in partnership with Trilogy Education Services
Trilogy Education partners with universities around the world to offer tech programs to bridge the digital skills gap in various industries. The company was acquired by 2U Inc. in 2019 and continues to provide tech training bootcamps.
- Arizona State University
- Columbia University
- The George Washington University
- Georgia Institute of Technology
- Michigan State
- Rice University
- University of California, Berkeley
- University of California, Davis
- University of California, Irvine
- University of Central Florida
- University of Denver
- University of Kansas
- University of Minnesota
- University of Wisconsin
- The University of North Carolina at Chapel Hill
- The University of Texas at Austin
- University of Miami
- University of Wisconsin-Madison
- Vanderbilt University
Questions About Digital Marketing Bootcamps
What is a digital marketing bootcamp?
Digital marketing bootcamps provide intensive education and training in a short time frame. They prepare participants to apply for digital marketing jobs and cover topics like social media marketing, search engine optimization, branding, and strategy.
How much does a digital marketing bootcamp cost?
The price of digital marketing bootcamps varies by program. A 2019 RTI International survey of bootcamps found that the median price was $11,900. Typically, bootcamp students paid between $7,500 and $13,950.
Are digital marketing bootcamps worth it?
Digital marketing bootcamps can prepare participants for new career opportunities that pay competitive salaries. But bootcamps cost a significant amount of money. Estimate how much you will spend and how much you can earn after graduating to calculate your return on investment.
Will a digital marketing bootcamp help me get a job?
Digital marketing bootcamps can help you gain the skills and training you need to apply for some entry-level jobs in the field. Potential occupations include digital marketer, SEO specialist, social media specialist, and content strategist.
GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits offered by VA is available at the official U.S. government website at https://www.benefits.va.gov/gibill/.
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